SPW Food is passionate about preserving Chinese traditional culture through the reinvention of food products that have transcended generations. The company has already done this successfully by launching its first two Beeglobe products: ‘Bao’ or pork-filled buns, the second most popular staple next to rice for the Chinese, and ‘Tang Yuan’ or Riceballs, a must-have dessert to represent family reunion during festivities.
To enable these products to have wider appeal with younger generations of customers, the company not only reinvented and introduced its new bite-size ‘Bao’ in a variety of attractive colours, but it also created new fillings, including vegetarian, Halal and healthier choice versions to adapt to changing consumer tastes.